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Payment Methods

Ally Fashion supports multiple payment methods including Apple Pay, American Express, Google Pay, MasterCard, Visa, PayPal, and Klarna.


If you are not satisfied with your purchase, you can make a return. Returns are only available for clothing and you have 45 days to send the items back – they must be unworn, unwashed, and have their original tags and packaging.

Ally Fashion App

Take your shopping mobile and use the Ally Fashion app. This is free to download on Android and iOS devices and also has some fantastic mobile-online discounts.

Ally Fashion info

Ally Fashion is a long-standing women’s fashion retailer that originally started in 2001 as a retail store in Sydney. Since then, they have developed a huge brand and have over 150 stores across Australia. Additionally, their online store caters to over 70 worldwide countries and they have a faithful following of customers.

Ally Fashion has a range of clothing and accessories that is relatable and accessible to all. Their collections are regularly updated and they aim to add 400+ new items on a weekly basis. Combine this with a size range of 6-16, and you have women’s fashion suitable for all. The prices are reasonable, the designs are always on-trend, and the online store makes all of this incredibly accessible. Take a look at some of the main Ally Fashion product categories below.

Find amazing deals on Mini and Maxi dresses

Having a selection of dresses for your wardrobe is a great idea – they are versatile garments that can be used for multiple occasions. Parties, nights out, weddings – the list goes on. Ally Fashion has a dedicated section for dresses and the styles include mini, midi, maxi, playsuits, jumpsuits, skater dresses, cocktail, summer, bodycon, cut out, and halter dresses.

Each type is available in multiple designs, styles, patterns, and colors. They range from understated dresses with pastel colors, through to outrageous creations with bold patterns and bright hues.

Denim is always on-trend!

Denim never goes out of fashion! That is proven today as most online fashion retailers still have a prominent denim section and jeans never seem to fade. Ally Fashion is no different and they have an incredible variety of denim clothing.

Currently, you can buy jeans, shorts, skirts, overalls, and jackets. We love the range of jeans and the have many different styles such as wide leg, skinny, ripped, boyfriend, mid-rise, high-waisted, mom jeans, straight leg jeans, cropped, and paperbag. You can get whatever style you want and the prices are reasonable too.

Complement your outfit with shoes and accessories

Not only can you get clothing, but you can complete your outfit at Ally Fashion with complementing accessories and shoes. The accessories are extensive and include sleepwear, lingerie, jewellery, belts, hats, scarves, bags, wallets, sunglasses, phone accessories, socks, and tights.

For footwear, they have an incredible selection including heels, flats, sandals, sneakers, slides, and slippers. We like the homewares section too. Although this is limited, you can get a cute and stylish variety of candles, home décor, cushions, furnishings, bedding, and pillows. Lastly, Ally Fashion has a limited choice of beauty products too for pampering, nails, and bathing.

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